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OUR SERVICES
IN DETAIL

From tax planning and bookkeeping to business advisory and payroll — Profit Max Ltd delivers end-to-end accounting solutions built for New Zealand businesses.

IRD Registered Tax Agents
Xero Certified Advisors
200+ Happy Clients
24H Response
Taxation Bookkeeping GST & Compliance Payroll Business Advisory IRD Liaison Annual Financials Xero Setup Company Formation
Free Consultation
Every new client starts with a no-obligation consultation to understand your needs.
Transparent Pricing
No hidden fees. Clear, upfront pricing tailored to the size and complexity of your business.
Dedicated Support
A named accountant for your account. Always available, always responsive.
Taxation Services

Smart Tax Planning for Every Business

Our IRD-registered tax agents provide comprehensive tax compliance and proactive planning strategies to legally minimise your tax burden — for individuals, businesses, and property investors across New Zealand.

  • Income Tax Returns
    Accurate individual and company tax return preparation and filing with IRD, ensuring full compliance and maximum deductions.
  • Proactive Tax Planning
    Year-round strategic tax planning to structure your affairs efficiently and reduce your overall tax liability legally.
  • Company, Trust & Partnership Tax
    Specialist tax returns for companies, trusts, partnerships, and look-through companies (LTCs) across all entity structures.
  • Rental & Investment Property Tax
    Property-specific tax advice including bright-line test, interest deductibility, and depreciation optimisation for investors.
Bookkeeping

Accurate Records. Better Decisions.

Reliable, up-to-date financial records are the backbone of every successful business. Our bookkeeping and accounting services keep your numbers clean, current, and ready to inform your next big move.

  • Xero Cloud Bookkeeping
    Real-time bookkeeping on Xero — giving you live visibility into your cash flow, P&L, and balance sheet from any device.
  • Monthly Management Accounts
    Clear monthly reporting packages with profit & loss statements, balance sheets, and performance commentary tailored to your business.
  • Accounts Payable & Receivable
    Efficient management of your invoicing, bills, and payments — improving cash flow and reducing overdue balances.
  • Annual Financial Statements
    Professionally prepared year-end financial statements compliant with NZ GAAP standards for tax, banking, and investor purposes.
GST Compliance

Stay Compliant. Stay Penalty-Free.

New Zealand's tax and compliance landscape is complex and constantly evolving. We ensure you're always on the right side of IRD — from GST registration and filing to Fringe Benefit Tax and employer obligations.

  • GST Registration & Filing
    GST return preparation and filing (monthly, bi-monthly, or 6-monthly), along with advice on the right accounting basis for your business.
  • Fringe Benefit Tax (FBT)
    Accurate FBT calculations and returns for employee vehicles, low-interest loans, and other non-cash benefits provided to staff.
  • Companies Office Compliance
    Annual return filing, company administration, and director obligation management to keep your company in good standing.
  • Compliance Calendar & Reminders
    Proactive deadline management — we track all your filing dates and alert you in advance so nothing is missed.
Payroll

Payroll Done Right. Every Payday.

Paying your people correctly and on time is non-negotiable. Our payroll specialists handle everything — from PAYE calculations and payday filing to Kiwisaver and leave management — so you never have to worry.

  • PAYE Processing & Payday Filing
    Accurate PAYE deductions, employer returns, and automated payday filing directly to IRD — always on time, every period.
  • KiwiSaver Administration
    Employee KiwiSaver enrolments, employer contribution calculations, and deductions managed accurately every pay run.
  • Leave & Holiday Pay Management
    Full Holidays Act compliance — annual leave, sick leave, bereavement, and public holiday entitlements calculated precisely.
  • Payslips & Payroll Reports
    Professional digital payslips for every employee plus detailed payroll summary reports for your records and management.
Business Advisory

Strategic Advice to Grow Your Business

We go beyond the numbers. Our business advisory team works closely with you to understand your goals, identify opportunities, and build a roadmap for sustainable growth and profitability.

  • Business Start-Up Advisory
    Company structuring, entity selection, registration with IRD and Companies Office, and a financial foundation built for growth from day one.
  • Cash Flow Forecasting & Budgeting
    Forward-looking financial models to manage cash flow, plan capital expenditure, and ensure your business never runs short of working capital.
  • Mergers, Acquisitions & Due Diligence
    Financial due diligence, business valuations, and deal-structuring advice when buying or selling a business.
  • Finance & Lending Support
    Professional financials, projections, and business plans to support bank lending, investor funding, and grant applications.
IRD Liaison

We Deal with IRD So You Don't Have To

As IRD-registered tax agents, we act as your authorised representative. Whether it's responding to audit queries, resolving disputes, or applying for payment arrangements — we handle it all professionally.

  • IRD Audit Support & Representation
    Expert support during IRD audits and risk reviews — we prepare your documentation, respond to IRD, and represent your interests throughout.
  • Tax Debt & Payment Arrangements
    Negotiating instalment arrangements and penalty remission applications with IRD to resolve outstanding tax debts on your behalf.
  • IRD Registration & Account Management
    GST, PAYE, and income tax registrations plus ongoing maintenance of your IRD account details and correspondence management.
  • Disputes & Objections
    Formal objection and disputes process management when you disagree with an IRD assessment — we fight your corner with evidence and expertise.
Annual Financials

Year-End Reports That Tell the Full Story

Your annual financial statements are more than just a compliance requirement — they're a powerful snapshot of your business's health. Our team prepares accurate, professionally presented financials that satisfy your bank, investors, and IRD alike.

  • Financial Statement Preparation
    Full preparation of profit & loss statements, balance sheets, and cash flow statements in line with NZ GAAP standards — audit-ready and bank-ready.
  • Management Accounts & Commentary
    Meaningful management accounts with plain-English commentary so you understand exactly what the numbers mean for your business going forward.
  • Director's Reports & Companies Office Filing
    Preparation of director's reports and annual return filing with the Companies Office — keeping your company fully compliant every year.
  • Audit Preparation Support
    Comprehensive audit preparation including working paper packs, reconciliations, and direct coordination with your appointed auditors to streamline the process.
Xero Setup and Support

Cloud Accounting Done Right — From Day One

As Xero Certified Advisors, we implement and optimise Xero for your specific business needs. Whether you're starting fresh or migrating from another system, we make the transition seamless and get you set up for long-term success.

  • Xero Implementation & Onboarding
    End-to-end Xero setup — chart of accounts tailored to your business, opening balances, bank feed connections, and invoice templates configured and ready to go.
  • Data Migration
    Accurate migration of your existing financial data from MYOB, Reckon, spreadsheets, or any other system — with full reconciliation to ensure nothing is lost.
  • Staff Training & Ongoing Support
    Practical hands-on training for you and your team — plus ongoing support whenever you have questions, need a workflow tweak, or want to add new features.
  • Add-on Integration & Optimisation
    Connect Xero with industry-specific apps — Hubdoc, Dext, inventory tools, POS systems, and more — to automate your workflows and save hours every week.
Company Formation

Start Your Business The Right Way

Setting up a new business correctly from the beginning saves time, money, and headaches down the road. Our company formation service handles every registration step — from Companies Office filing to IRD set-up — so you can start trading with confidence and full compliance.

  • Company Registration (Companies Office)
    Full company incorporation with the New Zealand Companies Office — name reservation, constitution preparation, director and shareholder setup, and share structure.
  • Business Structure Advice
    Expert guidance on the most tax-effective structure for your situation — sole trader, partnership, limited company, LTC, or family trust — and what each means for your liability and tax position.
  • IRD & GST Registration
    Income tax and PAYE registration with IRD, plus GST registration if your turnover meets the threshold or voluntary registration is beneficial for your business.
  • Full Compliance Setup & Onboarding
    Bank account setup assistance, Xero implementation, compliance calendar configuration, and a start-up advisory session — everything you need to begin operating cleanly from day one.
Business Valuation

Know What Your Business Is Worth

Whether you're selling, buying, planning succession, or resolving a dispute, having an accurate and defensible business valuation is essential. Our certified professionals deliver credible, well-documented valuations that stand up to scrutiny — giving you the confidence to make informed decisions.

  • Sale & Purchase Valuations
    Independent valuations for buyers and sellers — ensuring you enter negotiations with a clear, evidence-based understanding of fair market value and avoid leaving money on the table.
  • Succession & Exit Planning
    Valuations designed to support ownership transitions — whether passing the business to family, a management buyout, or a third-party sale — with tax-effective structuring advice included.
  • Dispute & Shareholder Valuations
    Expert valuations for relationship property settlements, shareholder disputes, and legal proceedings — prepared to a standard that holds up in mediation or court.
  • Insurance & Financial Reporting
    Valuations for insurance coverage purposes, bank finance applications, and financial reporting requirements — accurate, timely, and prepared to the standard your stakeholders expect.

How We Work With You

A simple, transparent process from first contact to ongoing support — designed to make your experience smooth and stress-free.

01
Free Consultation
We start with a no-obligation call or meeting to understand your business, goals, and current situation.
02
Tailored Proposal
We prepare a clear, fixed-fee proposal outlining exactly what's included — no surprises, no hidden costs.
03
We Get to Work
Your dedicated accountant takes over — handling compliance, reporting, and advisory so you can focus on your business.
04
Ongoing Partnership
Regular reviews, proactive advice, and a team that grows with your business — year after year.

READY TO TAKE CONTROL OF YOUR FINANCES?

Book your free consultation today and discover how Profit Max Ltd can save you time, reduce your tax, and help your business grow with confidence.

Book Free Consultation 022 512 6127