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WHAT OUR CLIENTS
SAY ABOUT US

Don't just take our word for it. Read real stories from real New Zealand businesses who trust Profit Max Ltd to handle their accounting, tax, and financial needs.

4.9 / 5 Average Rating
200+ Satisfied Clients
All Reviews Verified
4.9
Overall Rating
200+
Happy Clients
98%
Retention Rate
12+
Years Trusted

All Testimonials

Verified reviews from real clients across New Zealand — filter by service area below.

Taxation
"

Profit Max has completely transformed the way we manage our tax obligations. Their team caught a significant depreciation claim we'd missed for three years running. Rajesh explained everything clearly and the savings were substantial. Highly recommended.

MT
Michael Thompson
Director — Apex Solutions Ltd, Auckland
Verified
Bookkeeping
"

We'd been struggling with messy books for years before Priya and her team took over. Within a month our Xero was completely cleaned up, bank feeds were running perfectly, and I finally had a real picture of our finances for the first time. Month-end reports are always on time and always spot on.

DR
Daniel Roberts
Operations Manager — Northline Logistics, Hamilton
Verified
Advisory
"

Profit Max helped us structure our company acquisition correctly from the start. The due diligence work was thorough, the advice on structuring the deal saved us significant tax, and the whole process was managed seamlessly. I couldn't have done it without them.

EW
Emma Wilson
Founder — BrightPath Consulting, Wellington
Verified
Payroll
"

We have 23 staff across two locations and payroll used to be an absolute nightmare every fortnight. James took it over six months ago and I haven't had to think about it since. Payday filing is done on time, KiwiSaver is always correct, and the payslips look professional. Worth every cent.

BK
Ben Kaur
Owner — Kaur Hospitality Group, Tauranga
Verified
GST
"

David handled a very stressful IRD compliance review for us with complete professionalism. He prepared all the documentation, communicated directly with IRD on our behalf, and the matter was resolved quickly with no penalties. I was extremely impressed by his knowledge and calm under pressure.

AH
Angela Harris
Director — Harris & Co. Importers, Christchurch
Verified
Taxation
"

As a property investor with 6 rental properties, my tax returns are complicated. Tom at Profit Max handles everything — depreciation, interest deductibility, bright-line calculations — and always finds ways to maximise my position. Last year's return saved me nearly $9,000 compared to what I'd been paying elsewhere.

JM
Jason Moore
Property Investor — Auckland North Shore
Verified
Bookkeeping
"

Linda set up our Xero from scratch and it was seamless. She connected our bank feeds, set up our chart of accounts correctly for our industry, and trained our admin team in an afternoon. The system now runs itself and our month-end close takes two hours instead of two days.

RL
Rachel Lee
CFO — Pacific Trade Solutions, Auckland
Verified
Advisory
"

Sarah built us a comprehensive cash flow model and 3-year financial forecast that we used to secure $850k in bank funding for our expansion. The quality of the financial projections was commented on by our bank manager as some of the best they'd seen from a small business. Game-changing for us.

CP
Craig Parata
CEO — Parata Construction Ltd, Wellington
Verified
GST
"

After years of doing my own GST returns and constantly worrying I was getting something wrong, handing it to Profit Max was such a relief. David handles everything — I just forward my invoices and receipts through Hubdoc and it's all done. I haven't had a single IRD query since.

NF
Nathan Foster
Sole Trader — NF Electrical Services, Hamilton
Verified
Payroll
"

We had a Holidays Act compliance issue with a former employee that we were completely stressed about. James knew exactly what to do — he reviewed our records, calculated the correct entitlements, and helped us reach a fair resolution. His knowledge of NZ employment law as it relates to payroll is outstanding.

KN
Karen Ngo
HR Manager — Sunrise Aged Care, Auckland
Verified
Taxation
"

I'd been with the same accountant for 11 years and was nervous about switching. The transition to Profit Max was completely smooth — they handled everything including getting my files from my old accountant. Within the first tax year they'd already found deductions and strategies my previous accountant had never mentioned.

PO
Patricia O'Brien
Owner — O'Brien Legal Support, Tauranga
Verified
Bookkeeping
"

Priya's management account reports have genuinely changed the way I run my business. I used to make decisions on gut feel — now I have accurate monthly numbers and can actually see which parts of the business are profitable and which aren't. Invaluable for growth planning.

TS
Tim Saunders
Director — Saunders Auto Group, Palmerston North
Verified
Advisory
"

Sarah at Profit Max helped me set up my company structure when I launched my consulting business. She explained the options clearly — LTC vs company vs sole trader — and made sure I was set up in the most tax-efficient way from day one. The company formation process was completely stress-free.

MV
Mark Villanueva
Founder — MV Digital Strategy, Auckland
Verified
GST
"

When I received an IRD audit letter I genuinely panicked. Tom from Profit Max was completely calm and reassuring. He prepared the full response, liaised with IRD directly, and the audit was closed without any adjustments. His preparation and attention to detail were exceptional throughout the whole process.

LC
Lisa Chen
Owner — Chen's Fine Foods, Christchurch
Verified
Taxation
"

Rajesh is the best accountant I've ever worked with. He thinks strategically about my tax position year-round — not just at year-end. His advice on structuring our family trust saved us a significant amount and the implementation was handled completely by the Profit Max team.

WJ
William James
Managing Director — James Family Holdings, Auckland
Verified
Payroll
"

As a growing tech startup that went from 3 to 18 employees in 18 months, having Profit Max handle our payroll was essential. They scaled with us effortlessly, set up proper employment agreements, and made sure we were Holidays Act compliant throughout the growth. Zero payroll errors in two years.

AP
Amy Patel
COO — Kiwi SaaS Ltd, Auckland
Verified
Bookkeeping
"

Anita prepared our annual financial statements for the first time this year and the quality was noticeably better than what we'd received from our previous firm. Notes were detailed, the balance sheet was properly reconciled, and she caught a long-standing error in our depreciation schedule that saved us money going forward.

GR
George Rawiri
Director — Rawiri Civil Engineering, Napier
Verified
Taxation
"

I was three years behind on my tax returns when I first contacted Profit Max. I was terrified about the penalties. Tom was completely non-judgmental, filed everything in order, negotiated a very reasonable instalment arrangement with IRD, and helped me get back on track. I wish I'd called sooner.

RB
Robert Brown
Contractor — Auckland
Verified
Advisory
"

We engaged Profit Max to help us exit our business of 15 years. Rajesh's advice on the sale structure was invaluable — he ensured we minimised the tax on the capital gain and that the deal was structured correctly. The outcome was significantly better than if we'd negotiated without their guidance.

HW
Helen Walker
Former Owner — Walker Plumbing Supplies, Nelson
Verified
GST
"

David sorted out a historic GST registration issue that had been hanging over my business for two years. He communicated with IRD, got the registrations corrected retroactively, and filed the outstanding returns. Calm, efficient, and completely professional throughout. I'd been dreading it and it turned out to be completely painless with Profit Max handling it.

SF
Sophie Fraser
Owner — Fraser Florist Studio, Dunedin
Verified

Video Stories

Watch and listen to a few of our clients share their experience with Profit Max.

Michael Thompson
2:14
Michael Thompson
Director — Apex Solutions Ltd

"They found over $18,000 in tax savings in the first year alone. The team is exceptional."

Sarah Collins
3:42
Sarah Collins
MD — Collins Creative Studio

"For the first time in 12 years I feel like I have a proper financial partner, not just a tax filer."

Craig Parata
Coming Soon
Craig Parata
CEO — Parata Construction Ltd

"Their financial projections secured us $850k in bank funding. The quality was outstanding."

Client Satisfaction
at a Glance

Measured consistently since 2018 through post-engagement surveys and ongoing client feedback.

4.9/5
Average client rating
98%
Would recommend us
96%
Renewed year on year
700+
Active clients NZ-wide
We don't just measure client satisfaction — we act on it. Every piece of feedback shapes how we improve our service, train our team, and evolve the way we work. Our 98% retention rate isn't an accident; it's the result of 12 years of genuinely caring about every client outcome.
— Rajesh Patel, Managing Director, Profit Max Ltd

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SUCCESS STORY?

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